Current Business Wisdom: No Nukes

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Editor’s Note


As of April 1st, the NEI Advertisement has not aired in episodes of The Daily Show in the Chicago (Midwest) region.  We contacted Steve Albani at Comedy Central, and were informed that he had not received, nor could he locate any contract with NEI related to a national advertising buy, or series of local buys.

Mr. Albani encouraged us to contact NEI and ask them to provide specific details of the ad buy to us; was it a national buy, or series of local buys, what is the agency of record, and where did that agency register the buy(s).

We have attempted to get in contact with the Advertising Department at NEI, but our calls have been transferred to voicemail with no response.

We’ll write more if and when we get updates.


Most of us are aware of the Nuclear Energy Institute [NEI] big bucks PR push for new nukes, now that the ongoing mass meltdowns at Fukushima Daiichi have faded (by design) from public awareness.

NEI bought up commercial spots on Comedy Central to run during Jon Stewart’s “The Daily Show,” harkening back to the old nuclear industry lies about “Clean, Safe, Too Cheap To Meter” that everybody with a functioning brain knows very well to BE lies.

Still, NEI is the biggest nuclear lobby in the U.S. and its job is to sell lies and attack anyone who speaks truth, so no one should be surprised that this is just what they’re doing.

It’s not just NEI buying cartoon time on fake news shows or attacking the Associated Press for reporting what nuclear experts have to say about the true situation in Japan and on the west coast of the United States. They are now having to try and counter other experts weighing in on the future of nuclear power – including one of their very own.

On March 12 of this year – just weeks ago – the CEO of the largest nuclear power consortium in America retired. John Rowe, CEO of Exelon Nuclear and a man who “never met a nuclear plant [he] didn’t like,” weighed in this week over at

Exelon’s ‘Nuclear Guy’: No New Nukes

Nuclear power is no longer an economically viable source of new energy in the United States, the freshly-retired CEO of Exelon, America’s largest producer of nuclear power, said in Chicago Thursday.

One might suppose that the CEO of Exelon might know a thing or two about the economics of nuclear power, and Rowe was careful to keep his remarks to the economic non-viability, though as a member of Obama’s Blue Ribbon Commission on America’s Nuclear Future established in January of 2010 he is certainly cognizant of the political and safety issues presented by the meltdowns in Japan.

Meanwhile, Mark Cooper of the Vermont Law School Institute for Energy and the Environment went further in a report covered in the U.S. News and World Report: Expert: Nuclear Power Is On Its Deathbed

“From my point of view, the fundamental nature of [nuclear] technology suggests that the future will be as clouded as the past,” says Mark Cooper, the author of the report. New safety regulations enacted or being considered by the U.S. Nuclear Regulatory Commission would push the cost of nuclear energy too high to be economically competitive.

The disaster insurance for nuclear power plants in the United States is currently underwritten by the federal government, Cooper says. Without that safeguard, “nuclear power is neither affordable nor worth the risk. If the owners and operators of nuclear reactors had to face the full liability of a Fukushima-style nuclear accident or go head-to-head with alternatives in a truly competitive marketplace, unfettered by subsidies, no one would have built a nuclear reactor in the past, no one would build one today, and anyone who owns a reactor would exit the nuclear business as quickly as possible.”

[my emphasis]

Continued on Page 2


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  1. I would not let your guard down as they are trying to pass a world agreement that a country will not be allowed to sue another country for radiation damages. This may be in place already, so then all they need is the government to back the cost of manufacturing the plants. They will rerun the no accidents can possibly happen bullshit, you know the new plants have a safe shut down that backs down when a fault happens.

  2. Oh, I don’t trust ’em farther than I can throw ’em. Which is not far at all. But I’m perfectly willing to see the CEO of Exelon publicize the fact that nukes aren’t worth the price or risk. Never were, never will be. I doubt NEI will attack him in the same ways they’ve attacked Arnie Gundersen.

  3. I’m a fan of all of Joieau’s writings, but this one is particularly on-target.

    The fact that anyone can promote nuclear energy is unconscionable, especially after knowing the health problems that lie ahead for the Japanese, and the heavy burden that has been placed upon them due to nuclear-plant meltdowns.

    My first thought when I read John Rowe’s words were: Hmmm, looks like NEI may have wasted all that money on advertising, and Jon Stewart/The Daily Show lost some of his fans over it.

    I was very pleased to see the video which Enformable highlighted from Friends of the Earth as a counterbalance to the propaganda:

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